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Thursday, June 21, 2012

Rowdy Rathore has best Word Of Mouth since Dabangg


Rowdy Rathore has been the most appreciated film since Dabangg released in 2010. It has seen the best word of mouth since Dabangg which is reflected in trending of its first three run week run. A fourth week of around 7 crore nett will make it most appreciated film since Three Idiots.

If we take into account the all India trending and the fact that it had to compete with release very week it can be said the collections have trended  better than Dabangg but there have been tax changes since Dabanng release. Also Rowdy Rathore had a much bigger single screen release as there are many more digital screens today so it started on more screens where it was going to sustain as compared to Dabangg.


The other well appreciated films since Dabangg are Ready, The Dirty Picture and Housefull 2 going by box office trending. Other films like Zindagi Na Milegi Dobara, Kahaani, Singham and Vicky Donor have also seen great word of mouth but it has been with a sectional audience or a regional audience and not universal which makes a huge difference. The difference sometimes is not huge in box office collections as there varying ticket rates (Rs 20-1000 approx)) but can be huge in the number of people appreciating a film.


source: http://www.boxofficeindia.com/boxnewsdetail.php?page=shownews&articleid=4582&nCat=

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